Student Luc Jonkers pitched his project at SXSW 2023

Students learn in and with practice within Fontys ICT. This is often at partner companies, but can also take the form of their own venture. 'Reflix' is one of the start-ups based within the Fontys ICT InnovationLab at the moment. With Reflix, Luc focuses on video makers from the indie/underground circuit.

Delta programme

The learning format Open Learning offers students a lot of freedom in the way they learn. Within this, Luc follows the Delta programme. Within this, excellent students are allowed even more freedom to follow their own interests. For Luc, this started with an internship at Copyright Delta, where he explored the ways in which blockchain could add value for content platforms. In doing so, he became fascinated by the possibilities in a media landscape where content creators have few options: "There's a big gap between YouTube and Netflix, but content creators pull the short straw. Either you retain ownership of your creation and earn nothing, or you sell your content and lose all control. There is room in between."

From project to start-up

Within the programme, Luc found the opportunity to take over the project himself as a start-up: "You get a lot of space, but also support and opportunities to get started with such an idea. What the project is about is ownership and a direct transaction between creator and consumer, via blockchain technology. The challenge with that is that a lot of the technology is still very young, which makes it challenging. On top of that, if you want to build something with blockchain, which is not there yet, you are the only one working on it. So if I don't succeed, no one will." He is now fully engaged with this start-up, together with a number of partner organizations. Meanwhile, 11 students are doing internships with his project and one partner organization, Eluvio, invited Luc to pitch his project at the innovation hall SXSW 2023.

Pitching at SXSW 2023

Luc grew up in Australia and already travelled a lot, but going to the United States alone to pitch his project as a 21-year-old was a challenge. Nevertheless, he did it: "Despite having a good pitch ready for Eluvio's Web3 Media meetup, I was nervous and a bit overwhelmed. But SXSW is the place to make connections as a startup and pitch your project. Being so young does make it extra exciting, but it also has its advantages! My biggest lesson from this though is that you just have to be yourself."

The project was well received by the experts at Eluvio and SXSW has provided Luc with a lot of inspiration and connections for his next steps. Chief among them is really shaping the startup: "We are building a decentralised video platform for altenative content with a transparent revenue model. With this, we are diving into the gap between the big players with an alternative and it turned out that there is a lot of demand and enthusiasm about this within that industry. SXSW helped me to expand my network, but also to get my vision sharp. I'm going to work on that now."

Want to know more about the project Reflix Luc is working on? Contact him and check out his SXSW adventures blog. You can find out more about our learning forms here. Open Learning students in the Delta programme work in our Fontys ICT InnovationLab.