'Donate Blood. Save Lives.': Sanquin for Generation Z

Project description

Develop a campaign to convince Generation Z to become blood donors.

Context

Healthcare

Results

Using a User-Centered Design approach, I developed a social media campaign and a web application tailored to the needs of Generation Z. Throughout the process, members of the target audience were actively involved at every stage of design and development. Their participation allowed me to deeply understand their preferences, motivations, and concerns, enabling me to create a compelling strategy to encourage them to become blood donors.